Campaigns

What a campaign is

Your posting cadence keeps the lights on: a steady drip of posts, week after week. A campaign is for the days that need more than cadence — a launch, an event, a seasonal push, a price change. You tell Staffiva what's happening and when, and it plans a multi-platform arc that ramps toward the day.

The arc has a shape, and it's always the same four phases:

• Tease — something's coming, without saying what.
• Educate — the context that makes the announcement land.
• Announce — on the day itself.
• Convert — the follow-through after, so the announcement has somewhere to go.

The beats are ordinary posts. They draft in your brand voice, they land in your review queue, they show up on your Content Schedule — each one badged with the campaign it belongs to. Nothing about a campaign puts your content on a separate track.

Planning one

Open Campaigns from the sidebar and fill in six things:

1. What's the campaign? The name badges every beat, on the calendar and in your queue.
2. What should it achieve? One or two lines. This is what the beats are written toward.
3. The date it's about. The announcement lands on this day; everything else is placed around it.
4. How long a run-up? Pick from the presets. Follow-through days after the date are added automatically.
5. Where should it run? The networks you've switched on in Agents. A network with no account connected is still a real choice — Staffiva writes the beat and you post it yourself; it's marked Manual.
6. How many posts? Leave Let Staffiva decide ticked and it sizes the arc from the window, the platforms, and what the campaign is. Untick it to set your own number.

You can paste links for it to work from — a product page, an event listing, a press release — and tick Also queue one article if the campaign deserves a long-form piece.

Nothing drafts until you confirm

Pressing Plan the campaign writes the arc as queued posts and stops. Nothing has been drafted, nothing has been charged, and nothing will publish. You get a page showing every beat in its phase, so you can read the shape before committing to it.

If the arc isn't right, press Re-plan the set and try different inputs. When it is, press Confirm the set — that's the moment Staffiva starts drafting each beat as its slot nears, and each draft still comes to you for review before it goes anywhere.

What it costs

Planning is free, and so is re-planning. Credits are spent as each beat is actually written — 2 to 5 for a post depending on whether it gets an image, 10 if you queued the article. The campaign page quotes the arc's own total next to the Confirm button, before you press it.

That means an arc you planned, read, and decided against costs you nothing. See the Credits guide for the full price list.

While it runs

A confirmed campaign shows its status on its own card — Planned, Active, Completed, or Canceled — and draws its arc so you can see how much has been written and how much is still to come. Once results start arriving, the page adds a How it's going panel, which becomes How it went after the window closes.

Every beat is still an ordinary draft: edit it, regenerate it, reschedule it from the Content Schedule, or skip it. Skipping one beat doesn't cancel the campaign.

Cancelling one

Cancel campaign asks you to confirm, and tells you exactly what will happen to each kind of beat:

• Withdrawn — beats that haven't been written yet, and drafts you haven't approved. They're rejected with a note saying the campaign was cancelled, and you can restore any of them from your Rejected tab.
• Left alone — anything already published, approved, or scheduled. Cancelling a campaign is not the same as retracting a post you said yes to; you can still reject those by hand.

A cancelled campaign stays cancelled — plan a new one if you change your mind.

Common questions